YULA is for the life you love, in the skin you love. This simple phrase captures our philosophy for living in the modern world. It’s easy to get overwhelmed and lose sight of what truly matters—pulled into endless distractions that draw us away from ourselves. We’ve learned how important it is to stay grounded in what aligns with our values, our well-being, and the life we want to create.
When we first got married, we stumbled upon the idea of vision boards. We glued photos and phrases onto a tag board—simple images of the life we wanted to live—and hung it in our bedroom where we’d see it every day. Looking back, we’re amazed by the quiet power of that small ritual. It taught us that while modern life can feel chaotic, it also offers endless opportunities to shape the life you love. Sometimes that means small, simple things—bringing more plants into your home, savoring a cup of tea, reading more, practicing yoga, enjoying an at-home facial, or spending quality time with someone special. Other times, it’s bigger adventures—snorkeling in Lake Superior, hiking in the Black Hills, biking the Cuyuna trails, or exploring new wild places. When you see your dreams daily, a gentle magic begins to move them into reality.
For over 20 years, we’ve remained committed to creating products free from synthetic ingredients, instead trusting in nature’s chemistry and the healing properties of plants like calendula, comfrey, and chamomile. Our skincare supports us everywhere—on the trail, in the sun, biking backroads, flowing through yoga, digging in the garden, or soaking in a quiet morning on the homestead.
Our skincare is made for real life—the kind that leaves you sun-kissed, wind-chapped, scratched up, sweaty, grounded, and glowing. Because you deserve herbal care that keeps up with the way you live, move, and explore.
From our farm studio to your backpack, bathroom shelf, yoga mat, or travel bag, YULA is here to support your skin, nourish your body, and celebrate your wild, wholehearted life.
YULA: For the Skin and Life You Love. 💖
Crafted in small batches for maximum quality and freshness
Our products are made with 100% natural ingredients—always high-quality, fair trade, organic, and sustainably sourced. Your skin deserves the best:
🌿 Fair Trade Shea Butter
🌿 Herbal-infused Oils
🌿 Plant-derived Cleansers
🌿 Organic Herbs & Pure Essential Oils
🌿 Luxurious Plant Butters
Free from sulfates, parabens, synthetic fragrance oils, mineral oils, artificial preservatives, and other harmful additives.
When you support a small, independent business, you help nurture your local economy and ecosystem.
We appreciate your support!
~ Melissa & John Kruse
“YULA is more than just skincare. It's a celebration of you—your unique beauty, your individuality, and your wellness journey. With each application, you're encouraged to pause, breathe, and be mindful in a moment of self-care, honoring the skin you love and the person you are.”
-Melissa Kruse
Our Process
Every product begins in our garden, where we grow and harvest herbs with care and respect for the earth. We thoughtfully extract their beneficial properties through slow infusions and blend them with high-quality, plant-based ingredients. Small-batch crafting in our farm studio ensures freshness, potency, and a touch of artistry in every jar and bar. From seed to skin, our process is guided by sustainability, intention, and love for your well-being.
What makes us different
We don’t just make skincare — we grow it. We’ve been living this herbal, earth-centered lifestyle for over 20 years, and we know our herbs, our land, and how to use them with care. By cultivating many of our herbs ourselves, we ensure every ingredient is fresh, potent, and used with respect for the earth. We use a generous amount of skin-loving calendula extract in all of our products and always keep the whole you in mind — inside and out. Each product is carefully formulated to match the right herbs to your skin’s unique needs, giving you healthy, balanced results you can feel. From sustainable sourcing to small-batch crafting, every step reflects our commitment to nature, quality, and you.
