Information on the term "natural"

There has been a recent surge in words like "natural" and "chemicals" in marketing to cash in on the expanding market for safe cosmetics. The problem is that the FDA undefines the word "natural." It is meaningless when placed on a label. The term "chemical" is now often used with negative connotations without acknowledging that all of nature is composed of "organic chemistry." We have chosen to emphasize what isn't in our products. Some companies pride themselves on being 80%, 90%, and even 99% natural. But that often translates to 20%, 10%, and "only" 1% toxic! We guarantee that we use NO synthetic ingredients. This means that when you smell lavender, you are actually smelling the oils from the plant, not a synthetic fragrance created in a laboratory. When you put oils on your skin, they are from a tree, not petroleum-based. This does not mean that there is no chemistry involved in formulating our products. After all, no tree produces lotion and no plant that bears soap in the fall. But for us and the chemists who help produce these products, the challenge is maintaining the integrity of nature's chemistry rather than trying to replace it. Nature has been the master chemist since the beginning of time, and we have no intention of trying to compete; instead, we desire to utilize what nature has produced so that we can all live healthier lives.